Marketing

The croissant and ice-cream combination was already making its way across social media. Havmor X Britannia saw something more valuable than a trend: a consumer behaviour that could be turned into a

Marketing

Havmor x Britannia: They Didn’t Start the Trend. So Why Did They Build a Product Around It?

The croissant and ice-cream combination was already making its way across social media. Havmor X Britannia saw something more valuable than a trend: a

Marketing

BabyOrgano’s Co-Parenting Campaign: How Emotional Storytelling Is Changing Brand Marketing

A product can solve a problem. A brand becomes memorable when it understands the life around that problem. That distinction sits at the heart

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Hocco x Mirzapur: When Brand Collaboration Becomes the Product

The smartest part of Hocco’s Bullet Ice Cream is not the bullet. It is the marketing thinking behind it. Most brand collaborations follow a

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What is Arvind Really Selling With Raghav Juyal? The Strategy Behind AD Denim’s New Campaign

At first glance, Arvind’s latest AD Denim campaign featuring Raghav Juyal looks like another fashion launch. But look closer, and there is a sharper

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Beyond Real Estate: How Shivalik Group Built a Diversified Business Ecosystem Over Six Years

Growing a business does not happen simply by increasing the number of products it offers. Sustainable growth comes from building a business ecosystem where

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CLEAR Premium Water’s #FakeSeFree Campaign is More Than Just an Advertisement

In today’s advertising landscape, dominated by celebrity endorsements and product-centric messaging, CLEAR Premium Water has opted for an unusual approach through its campaign #FakeSeFree.

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Zydus Launches ‘Liver Ki Suno’ Campaign, Showcasing the Power of Purpose-Led Marketing

With the rise of preventive healthcare in India, the pharmaceutical industry has shifted from marketing campaigns that primarily focus on the product to ones

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Zara Muskuraiye, Vadilal Khaiye: When a Tagline Becomes a Philosophy

Some brands sell ice cream, but Vadilal sells the feeling of reaching for one. That goodness lies at the heart of its latest campaign,

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How GauNeeti built its space in India’s Premium Dairy Market

A few years ago, most families bought milk and ghee without asking too many questions. Today, the conversation sounds different. People read labels. They

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Vadilal Partners with Parle to Launch Melody Ice Cream, Bringing a Classic Brand to a New Category

Some brands become products. Others become memories. For generations of Indians, Melody has been both. Now, one of India’s most recognisable confectionery brands is

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Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.

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Everyone saw a food trend. Havmor × Britannia saw

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Havmor x Britannia: They Didn’t Start the Trend. So Why Did They Build a Product Around It?

BabyOrgano’s Co-Parenting Campaign: How Emotional Storytelling Is Changing Brand Marketing

Hocco x Mirzapur: When Brand Collaboration Becomes the Product

What is Arvind Really Selling With Raghav Juyal? The Strategy Behind AD Denim’s New Campaign

Beyond Real Estate: How Shivalik Group Built a Diversified Business Ecosystem Over Six Years

CLEAR Premium Water’s #FakeSeFree Campaign is More Than Just an Advertisement

Zydus Launches ‘Liver Ki Suno’ Campaign, Showcasing the Power of Purpose-Led Marketing

Zara Muskuraiye, Vadilal Khaiye: When a Tagline Becomes a Philosophy

How GauNeeti built its space in India’s Premium Dairy Market

Vadilal Partners with Parle to Launch Melody Ice Cream, Bringing a Classic Brand to a New Category

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