Marketing

At first glance, Arvind’s latest AD Denim campaign featuring Raghav Juyal looks like another fashion launch. But look closer, and there is a sharper marketing strategy at play. Arvind isn’t just

Marketing

What is Arvind Really Selling With Raghav Juyal? The Strategy Behind AD Denim’s New Campaign

At first glance, Arvind’s latest AD Denim campaign featuring Raghav Juyal looks like another fashion launch. But look closer, and there is a sharper

Marketing

Beyond Real Estate: How Shivalik Group Built a Diversified Business Ecosystem Over Six Years

Growing a business does not happen simply by increasing the number of products it offers. Sustainable growth comes from building a business ecosystem where

Marketing

CLEAR Premium Water’s #FakeSeFree Campaign is More Than Just an Advertisement

In today’s advertising landscape, dominated by celebrity endorsements and product-centric messaging, CLEAR Premium Water has opted for an unusual approach through its campaign #FakeSeFree.

Marketing

Zydus Launches ‘Liver Ki Suno’ Campaign, Showcasing the Power of Purpose-Led Marketing

With the rise of preventive healthcare in India, the pharmaceutical industry has shifted from marketing campaigns that primarily focus on the product to ones

Marketing

Zara Muskuraiye, Vadilal Khaiye: When a Tagline Becomes a Philosophy

Some brands sell ice cream, but Vadilal sells the feeling of reaching for one. That goodness lies at the heart of its latest campaign,

Marketing

How GauNeeti built its space in India’s Premium Dairy Market

A few years ago, most families bought milk and ghee without asking too many questions. Today, the conversation sounds different. People read labels. They

Marketing

Vadilal Partners with Parle to Launch Melody Ice Cream, Bringing a Classic Brand to a New Category

Some brands become products. Others become memories. For generations of Indians, Melody has been both. Now, one of India’s most recognisable confectionery brands is

Marketing

JadeBlue World Environment Day Campaign Ahmedabad

JadeBlue’s World Environment Day Campaign Turns Ahmedabad’s Trees into Powerful Symbols of Conservation

On World Environment Day, an ambient awareness campaign that transformed trees into reminders of environmental responsibility was launched by Ahmedabad-based premium men’s clothing manufacturer

Marketing

Sara Tendulkar Partners with ILEM Japan for Authentic Matcha in India

Sara Tendulkar Joins ILEM Japan as Brand Ambassador: How the Japanese Wellness Brand Is Bringing Authentic Matcha Culture to India

As the global wellness sector undergoes constant change, the requirement for authenticity and visibility is becoming critical. Consumers are shifting away from fads to

Marketing

From “Baniyan” To “Janhit Mein Ranjit”: How ZGC Repositioned Ranjit For India’s New Consumer

Some brands become part of Indian life so deeply that people stop noticing them. Ranjit has always been one of those brands. For years,

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What is Arvind Really Selling With Raghav Juyal? The Strategy Behind AD Denim’s New Campaign

Beyond Real Estate: How Shivalik Group Built a Diversified Business Ecosystem Over Six Years

CLEAR Premium Water’s #FakeSeFree Campaign is More Than Just an Advertisement

Zydus Launches ‘Liver Ki Suno’ Campaign, Showcasing the Power of Purpose-Led Marketing

Zara Muskuraiye, Vadilal Khaiye: When a Tagline Becomes a Philosophy

How GauNeeti built its space in India’s Premium Dairy Market

Vadilal Partners with Parle to Launch Melody Ice Cream, Bringing a Classic Brand to a New Category

JadeBlue’s World Environment Day Campaign Turns Ahmedabad’s Trees into Powerful Symbols of Conservation

Sara Tendulkar Joins ILEM Japan as Brand Ambassador: How the Japanese Wellness Brand Is Bringing Authentic Matcha Culture to India

From “Baniyan” To “Janhit Mein Ranjit”: How ZGC Repositioned Ranjit For India’s New Consumer

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What is Arvind Really Selling With Raghav Juyal? The Strategy Behind AD Denim’s New Campaign

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