Fugeno Care blends nature’s remedies and modern science for sustainable and effective skincare solutions. Founded by Nupur Thakkar, Fugeno Care promotes health, vitality and environment-conscious living. Her expertise spans from engineering, design, and business, Nupur has remodelled skincare innovation. What inspired her to this unique approach, combining ancient practices with future technologies? Her extensive travels, and urge to learn and adapt more.
The name Fugeno has its origin to “Future Genetics”. It is a concept that highlights the brand’s mission. The mission to combine the wisdom of the past with the possibilities of the future. The brand’s rooted in biomimicry. It means: its products are designed to mimic and enhance the body’s natural processes. This ensures that the products deliver effective results supporting long-term healtand well-being.
“If there is will, there is a way. Make your own way!” – Nupur Thakkar, Founder Fugeno Care.
A Vision Born from Experience
Shaping Vision for Fugeno Care’s foundation, Nupur’s career has been diverse. She spent years polishing her skills across various domains. As a marketing lead and in product development at RENEE Cosmetics, she enabled multidisciplinary expertise. She worked as a professional make-up artist for years. It makes it seamless for her to handle business operations at Fugeno Care, having invaluable industry insights. It acted as a foundation of her entrepreneurial journey.
Another significant role in shaping Fugeno Care has been Nupur’s visit to Srilanka and Indonesia. It exposed her to traditional skincare practices based on natural ingredients and holistic methods. These time-tested remedies inspired her to create products that integrate ancient wisdom with science. This forms the backbone of Fugeno Care, catering modern skincare by staying true to nature.
What Sets Fugeno Care Apart
Fugeno Care offers gender-neutral products catering diverse skin types and concerns. The formulations are based on biomimicry, ensuring its working in harmony with body’s biological clock. It makes Fugeno Care stand out in the crowded skincare market.
One of the key principles of the start-up is its reliance on time-tested remedies sourced by nature. It avoids harmful chemicals, and synthetic additives. The brand ensures that its products are safe for the skin and also the environment. Additionally, they are committed to sustainability. Using eco-friendly materials like bio-cellulose for its under-eye masks, it reflects the brands dedication. Its dedication to protect the planet while delivering solutions to high-quality skincare needs.
Overcoming Challenges and Milestones Achieved
Building a brand comes with its own challenges. Sourcing the right ingredients and crafting effective formulations, requires resilience and determination. Her industry experience at RENEE Cosmetics and as make-up artist proved invaluable in navigating obstacles. She leveraged her knowledge and industry connections, establishing Fugeno Care as a trusted Skincare brand. Today, Fugeno Care operates on multiple platforms, its products are easily accessible to customers. The brand also owns its studio store, where customers can explore full range of offerings.
Additional to its retail presence, the brand has also launched educational campaigns to raise awareness. Particularly to make the first-time users and men aware of the skincare solutions. It has helped the brand build a loyal customer base and made a mark in the industry.
Connecting with the Right Audience
Fugeno Care’s targets Gen Millennials, Gen Z, and Gen Alpha, aging between 23-45. These are the individuals seeking effective, and sustainable skincare solutions. Nupur actively engages with her customers to understand their concerns and choices. Later, she ensures the brand’s product to meet their customers’ needs. She believes social media platforms, specially Instagram play a crucial role in Fugeno’smarketing strategy. The brand engages with the audience showcasing its products, and sharing skincare tips. This helps the brand build genuine community of like-minded individuals. It also builds trust and loyalty. Her journey offers a valuable learning for aspiring entrepreneurs. Before starting the business, she advises to understand every aspect of the business. “If you want to be an entrepreneur, first become a laborer,” Nupur suggests. Her approach ensures that the entrepreneurs and start-ups are well-equipped to make informed decisions. Her ability to overcome obstacles and turn her vision into reality serves as an inspiration to others.
Conclusion
By blending nature’s wisdom with the science and business, Fugeno Care redefines skincare solution. The brand is committed to health, sustainability, and innovation. This sets it apart in the industry. Nupur’s visionary leadership and long term experience poises Fugeno Care a bright, global future. For more inspiring stories like hers, keep following Gujpreneur!
