Desserts go beyond just the final course for the meal. In fact, it could be an experience, a celebration, and for many, a way of life. With the growing dessert industry, this offers great opportunities for entrepreneurs. It has carved out a permanent spot in the food business landscape, from traditional treats to innovative mixtures. Especially for Gujaratis, they always need something sweet at the end of their meal. Be it homemade sweets or desserts from bakers.
In the creative world of entrepreneurs, there’s a very innovative part of Bakers. These bakers make our lives sweet and always serve us with sweet endings. December 8th is considered National Brownie Day. Hearing about brownies makes our mouths water and having a day all about brownies is like cherry on top.
On this day, let’s appreciate the home bakers that have started to create history in the world of baking. There’s a famous saying, ‘Life is better with a freshly baked batch of Brownies.’
The Rise among Home Bakers
In recent years, Gujarat has seen a high rise in homemakers’, especially since the pandemic. A very good and creative way of selling hygienic food. From urban areas like Ahmedabad, Surat and Vadodara to small towns, home bakeries have increased. People have started to showcase their talents by themselves. Whether young generation, young adults or old aged, everyone’s trying to showcase their talent of baking. Mihika Shah is one such baker who started Bake Stories in 2017 out of her hobby and love for good desserts. She said:
“My family and I used to crave and make different desserts with basic recipes. Soon, our love for desserts and sweets made me try and innovate new recipes which led to finding the Bake Stories in 2017. In my journey of baking, I’ve catered orders forindividual cakes to making bulk orders for colleges and corporates and even Diwali parties. All these was only possible because of my hobby and love for good desserts!”
A young teenager named Jaaie Shah has become an amazing baker at the age of 14. She is the youngest baker of India. She creatively showed her talent to the world. Other bakers and chefs like Chetna Patel and Chandni Panjwani are also into the same profession. These home bakers are coming up with unique eggless, gluten free and millet free desserts. This shift is due to the health trends and new techniques to make desserts healthy. Traditional chocolate brownies are still everyone’s favorite but the new touch of Nutella and nuts makes it even special. And make all these made sugar-free, gluten-free and absolutely vegan is the perfect healthy way to consume.
Brownies and Business: The DNA of Dhandho in Every Bite
Baking brownies is not hard work. The real hard work is establishing a business of brownies. The understanding and knowledge about running a brownie business is really necessary. Mixing passion and dhandho is something Gujaratis are very good at. Social media has also been a great help to these home bakers. They keep the viewers updated about their baking. Through social media they also connect easily with their customers and take orders through DMs. Photography also plays a crucial role in this.
During the festive season, home bakers have their season of business. They do a lot of business around this time. Brownie gift boxes, beautifully packaged with personalized notes included for Diwali and Raksha Bandhan. So it is at these cultural moments that the entrepreneurial small scale brownie makers of Gujarat prove a boom dessert business.
Creating Opportunities: Empowering Aspiring Brownie Bakers
Although most successful brownie entrepreneurs in Gujarat seem satisfied with their status, there are many who take this even further by helping others enter this baking field. Many bakers organize workshops, like Chetna patel-food couture, a very renowned Gujarati chef. They use platforms like social media and youtube and mentor others who have a clear plan to start their venture. Some partner with NGOs and culinary institutes to provide practical hands-on training for deprived youngsters who can be handed over all the skills required to be part of the baking industry.
This mentorship promises a new generation of entrepreneurs who believe in the potential of baking and want to get up in starting up their brownie initiatives. These initiatives reflect the heart of Gujarati business culture that shares success and scales it upward to uplift communities and builds a spirit of collaboration that strengthens the local economy.
Future Outlook: The Sweet Prospect of Brownie Entrepreneurs
Celebrating National Brownie Day, it is very inspiring to see the passion and innovation that Gujarati brownie bakers bring with them. 20% of restaurants have started having Brownies in their menu. In 2020, Indian Bakery market reached US$ 7.7 Billion, and is expected to reach US$ 12.39 Billion by 2026. In recent years, brownie consumption has increased a lot in Gujarat. People were selling merely a dessert; they were actually creating an entire experience, from the warmth of homemade treats to sophistication in baking. Determined, creative, and deeply understanding the “DNA of Dhandho,” these bakers redefine what it truly means to be a successful food entrepreneur in Gujarat.
Conclusion
Beyond making some mouthwatering confectionary delights, these bakers are giving the sensations that would make every taste enjoyable and comforting. On this day, with National Brownie Day home bakers of Gujarat are upscaling the region’s business drive, well known around the world, as they change dessert culture. Inspiring future bakers to come up with healthier, creative twists on traditional recipes. Every brownie is a real taste of tradition, skill, and dhandho, and Gujarati brownie entrepreneurs remind us of the richness and the community spirit.
