Starting a business is never easy and maintaining the legacy of family business is even harder. For Priyanshi Patel, the journey of Olixir Oils has been much more than selling products. It’s been a story about creating something unique while honouring the legacy of Tirupati Oils. Tirupati Oils is her family’s long-standing business. As a second generation entrepreneur, Priyanshi has learnt many things. Real success for her isn’t about following trends. It’s about creating her own path and staying true to her purpose. She holds strong believe in her purpose being served, more than anything else.
“It’s not what you do, but why you do- it makes the difference.” – Priyanshi Patel, Founder Olixir Oils.
For building Olixir Oils, and contributing to the legacy of Tirupati Oils, this philosophy has guided her. For Priyanshi, entrepreneurship is about solving real-world problems, and staying true to her values. It is not just about selling products. When she joined the family business, she knew, it was stepping into a legacy built by her father and uncle. “Oil flows in my DNA,” she proudly says. But she also recognized that she wanted to carve her own niche. With Olixir Oils, she took the challenge of creating a brand that stood for innovation, purpose, and authenticity.
Purpose behind Olixir Oils
Priyanshi names her brand Olixir Oils to symbolise the perfect blend of health and wellness. The name combines Oil- that is the core product and Elixir- which signifies a life-enhancing potion. It reflects upon her vision. Vision of providing cooking essentials that are nourishing and beneficial for overall well-being. With Olixir, Priyanshi aimed to highlight the purity, quality, and transformative benefits of her oils. It positions them as a modern solution rooted in tradition and care.
Tirupati Oils represents a legacy of trust and quality built over decades. Olixir Oils is Priyanshi’s way of introducing innovation to the oil industry. She has created a brand that appeals to a new generation of conscious consumers. By focusing on premium, cold-pressed oils that prioritize health and sustainability.
Her approach to business has always been to set trends rather than follow them. “At Olixir, we focus on being ahead of the curve,” she explains. This mindset has helped her build a brand that resonated with modern consumers. This also helps in maintaining the authenticity and quality she values.
Building Brand: Process of Co-creation
Priyanshi truly believes, building any brand big is a process of co-creation and not just one person’s job. As a second-generation entrepreneur, Priyanshi feels a deep responsibility.To honour her family’s work while forging her own path. “Second-generation entrepreneurship means expanding the foundation to the next level,” she explains. This means continuing the trusted practices of Tirupati Oils while introducing fresh ideas through Olixir Oils. She sees her role as not just a leader but also a listener.
While co-creating, one should be open to feedbacks, criticism and learnings. She always discuss her ideas with the older employees and people working for Tirupati Oils. For her learning is a never ending process. “You can’t communicate without connecting with people.” “ A leader is one who speaks but an exceptional leader is the one who lets others speak too.”– these thoughts made her a good listener and even a great leader. She explains that one should not be critical but curious to listen and to learn more.
Thoughts on Playing multiple roles
Mother to a ten year old, she has a lot to give to the society and to her family. Being a woman, she plays several roles like many other inspirational personalities. Priyanshi’s entrepreneurial journey has been filled with challenges, but she believes in the importance of stepping outside your comfort zone. “Growth happens when you embrace discomfort,” she advises. She not only took forward her father’s legacy but her hard work paid off. Her father known for Tirupati oils, were called Priyanshi’s father at many conferences. Her father was proud of what his daughter built in the same field and made a difference.
The Power of Positivity
Priyanshi also believes in the power of spreading positivity. “If I light one candle, that light can light many others,” she says. Her philosophy extends beyond business to her philanthropic efforts through the Karma Foundation. She works to uplift communities and create meaningful change at Karma Foundation. “In the Karma Foundation, we don’t just go there to speak; we go there to listen,” she says. This commitment to understanding people and creating empathy for them has been central to her. She led various initiatives through Karma Foundation to make a difference in the world around us.
Conclusion
Priyanshi Patel’s journey is about playing multiple roles and impacting all areas possible. Her success mantra is having a purpose and serving it best. Her entrepreneurial path with Olixir Oils, and carrying legacy forward with Tirupati oils. It showcases what it means to be a true entrepreneur. It is about honouring the past, contributing in present and building a futured rooted innovation. Being a mother, committed to her child and family, and having a purpose to serve the community with Karma foundation. Her story is a powerful example that success isn’t just about profits. It is about making a change and serving the purpose of humanity. Priyanshi inspires many by staying true to her values and always thinking ahead. For much such inspirational stories keep vising Gujpreneur.
