Parisha Trivedi has been recently joined as Chief Marketing Officer at JadeBlue Lifestyle India Limited. She brings over 10 years of experience in brand strategy, creative storytelling, and fashion marketing. With a rich background in retail and digital transformation, Parisha is all set to create some amazing marketing effectiveness in her new role. 

Prior to joining JadeBlue, Parisha was for Reliance Retail as Marketing Manager with key responsibility as ending a massive campaign of introduction of new consumer products, influencer partnerships, and data-enabled initiatives for elevating customer engagement and thereby brand growth for the firm. Her work experience ranges from giants such as The Secret Loom, Sweet Dreams India, and Zilingo, where she significantly impacted their e-commerce expansion and international market strategies. 

At JadeBlue, she is working on a new combination of creativity and strategy to move the needle on brand amplification, build customer connection, and grow businesses across online and offline.

On her appointment, Parisha shared: “Fashion marketing is about merging creativity with strategy to build brands that resonate deeply with consumers. JadeBlue’s legacy in premium men’s fashion is inspiring, and I look forward to leading the brand into its next phase of growth and innovation.”

We look forward to seeing Parisha’s impact at JadeBlue as she takes on this exciting leadership role. Stay tuned for more updates on industry movements and brand milestones!