When passion meets purpose, something gorgeous- in this case, delicious- is born. Shrikhandam as its name resonate with authentic taste and innovation. It began its journey from the heart of loving joint family belonging from Mahuva, Bhavnagar.

People dabbled in various homemade snacks and sweets, no one focused exclusively on Shrikhand. The idea of Shrikhandam started with that simple observation. Initially known as ‘Derani-Jethani’ Shrikhand, the brand got its name from the co-sisters (Derani and Jethani). They jointly managed the operations. However, due to confusion around the name with another brand, it evolved into Shrikhandam. A respectful, Sanskrit-rooted identity that reflected the purity and richness of their offerings.

Rupal Bhabhi (Jethani) had been delighting her family and friends with her homemade versions. She is a shrikhand expert herself. The foundation for business was built on taste, trust, and teamwork. Her skills, and dedication was supported by the business acumen of her Derani (Pinky Bhabhi). Also, the food blogging insights by Nikunj Soni (her Devar) stood as a backbone to the business.

₹5000 and a Dream – The Beginning

Just enough for ingredients and storage, the journey officially started with a mere INR 5000 investment. They utilized their personal refrigerator, operating from home. Word-of-mouth worked its magic for them. With an overwhelming response, the entire investment was recovered within a week. And a loyal customer base was born almost instantly.

Today, their delicious tubs of Shrikhands are enjoyed in various cities. In Ahmedabad, Gandhinagar, Mehsana, Rajkot, Kutch, and even Mumbai they deliver now. In just three years, Shrikhandam has expanded its reach far beyond. With a shelf life of 48-50hours, and having robust courier networks, freshness is always prioritized. But success always is a result of hustle. The family handles over 150-200 calls during festivities and celebrations.

Operating from home hasn’t limited their vision – it has enriched it. The family setup has made it possible for everyone to contribute, especially during peak seasons. It also ensures that hygiene, love, and attention to detail are never compromised. Yes, it gets exhausting. But when the whole family joins in – from packing to logistics – it becomes more of a celebration than a chore. The joy of serving quality food, seeing repeat customers, and knowing their brand is part of someone’s special moment makes it all worthwhile.

As they say, “Sharuat Dheemi hoy toh chaale, but no compromise on quality” (Slow starts are okay but quality cannot be compromised).

A Flavour for Every Mood

At Shrikhandam the menu is not the conventional one. They celebrate creativity and delivers fresh and amusing flavourful Shrikhands and sweets. They serve the classics like Mango and dry fruit flavour which is customer’s loved. However, they’ve also introduced innovative combinations such as:

·       Vanilla Shrikhand (made using pure extract, not synthetic essence)

• Nutella Shrikhand (a hit among youngsters)

• Cherry Carnival, Jambu Shrikhand, and the popular Lal Jamfad

Every flavour served is crafted thoughtfully. They emphasize freshness, authenticity and neglect using preservatives or any artificial additives.

What Customers Say

Any business is a success when approved by their customers. Shrikhandam holds a special place in their customers’ heart. They often note the “home-like” taste and the freshness- something rarely found in commercial sweets. The compliments on the texture to repeated bulk orders, make it a perfect fit for celebrations. The feedbacks have been nothing but heartwarming.

To women dreaming of starting their own ventures, the team behind Shrikhandam says:

 “Start slow. You don’t need big capital or a big kitchen. What you need is clarity, honesty in quality, and consistency. There’s no overnight success, only everyday effort. We don’t just make shrikhands; we serve memories. A little sweetness, a lot of love – that’s our secret recipe.”  -Rupal Soni and Pinky Soni, Founders, Shrikhandam

Final Thoughts

Shrikhandam is a sweet tale of teamwork, tireless dedication, tradition, and family support. It is not just about Shrikhand business but more than that. From very humble beginnings to state-wide recognition, it’s a blend of heart and hustle. It’s a testament of simplest idea being raised to delicious heights.

Shrikhandam might expand in metro cities and possibly partner with select cafes or restaurants. However, the core remains unchanged- staying close to the roots and never rushing for success.

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