If you ask any Gujarati, what’s there between 3rd October – 12th October, they will be excited to tell you, that it is the Navratri week – the 9 nights of Navratri !! And with this year Navratri having two weekends, it’s double the treat. Talks related to getting passes of famous party plots are already round the corner. Gujaratis are keeping an eye & their networking strong. 

With less than 2 months to go for Navratri, businesses have already started their preparations – new styles & designs, offers, discounts, things are quite lit. All in all the Navratri biz game is going really strong. We are talking about Gujarat’s world famous dance festival, it’s obvious Gujarat’s dhandho will come in. 👀 Let’s dive straight into the 9 nights of Navratri and its already booming market. 

Navratri & the fashion market!

Navratri is not only about dancing away the 9 nights, but also about being in your perfect traditional attire in Chaniya-cholis, lehengas and ghagras. Amdavadis favourite shopping destination for Chaniya Cholis – Law Garden is already buzzing with new latest designs and the locals are already thronging the market to see if they can get the latest designs in less price before the festival fervour increases and the rates touch skyrocket. 

It is not only locals who are decking up for the 9 nights, but even Gujaratis living abroad have asked their families to shop for them & parcel it to them before the Navratri week sets in. Label Jagruti, one of the leading clothing brands, customers are already buying from them, with some Gujaratis who are living abroad asking their families to shop their Navratri fits.   

Label Jagruti’s collection is a perfect mix of ethnicity & modernity, which any modern day women will crave.What’s more interesting is they have a knack of the latest colour trends, and have a lavish range of chaniya cholis in pastel lilac and other trending colours. With close to having 9k followers on Instagram, they are ramping up the Navratri fashion game from now on with an Instagram highlight especially dedicated to Navratri 2024. 

-Pooja Koshti’s Insight on Navratri’s Fashion Market of Gujarat

Pooja Koshti is a renowned Ahmedabad based woman entrepreneur. She runs an Indian ethnic wear brand–Pooja Koshti Clothing. Her collection has been shipped across the world! Here’s her views on past 5 years boom into the Navratri Fashion Market:   

“Navratri has been and is going to be the most favourite celebration here in Gujarat. In the last 5 years the cloth market for the Navratri collection has been booming crazily. From plain laghdi patta chaniyas to vintage style dupattas, the market has come a long way with ever changing designs and evolutions. These last 5 years have seen an eruption of specially curated exhibitions focusing only on navratri collection. Brands have been putting up a lot of strategies to market the outfits like creating a series of importance of 9 “Maata’s” depicting each day of navratri and showcasing the collection accordingly. Outside Gujarat the craze has been increasing but is nothing in comparison to what it is in Gujarat – be it collection wise or be it dancing the night away.”

This was about Navratri & the fashion market. Another market that is always booming in this period is the real estate market. 

Navratri & party plots. 

Another biz that is in full swing is bookings for party plots for the nine nights of Navratri. Party plots are already getting booked, with packages ranging from 50k to 10L for one single night. Akash Aman Party plot, one of the most opted party plots based in Paldi, is already booked by one party for 9 nine nights for 50L. 

From stage settings to calling well-known emcees and artists to getting great sponsors, party plots are making sure to set the stage right to draw in more dance groovers & set the festive fervour pretty high.

If you search Navratri celebration in Ahmedabad, then you will see the various navratri events lined up on Bookmyshow. From Amdavadi Beats to Falguni Pathak show, things are quite grandiose for the upcoming Navratri events 2024.

Navratri & auspicious time to buy real estate & vehicles. 

Rummaging through the website of Cardekho.com, more than 8+ cars are launching in October 2024, this is not just a coincidence. From BMW to MG to Mercedez, even big brands know how & when to win the market, and take advantage of the opportunity.

Not only vehicles, but Gujaratis consider Navratri to be auspicious for embarking on new ventures, and thus we also see a rise in buying of real estates, and opening of new businesses. 

With Lordess Durga’s blessings on Navratri, and the victory of good over evil, people regard Navratri for embarking on successful endeavours. All in all, the market blooms really well in Navratri and its preparations have begun already.

Bringing it to an end. 

All set for Navratri? If not, then it is high time to start your preparations. The market is all-ready to welcome you with high spirits. Whether you are looking for the perfect lehenga or considering buying your own home this Navratri,, this is the perfect time to get started. Real estate agents have started putting up their offers, and brands have come up with the latest designs, bargain your way to successful endeavours by seeking divine blessings and make sure to enjoy  every bit of the nine nights. Have a good time 🙂

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