Instagram or Instant-gram?

The first thing we look at the start of the day is our phone. Be it at the metro stations, on lunch breaks, or even while waiting for our dates. From waking up in the morning to sleeping at night; it is hard to imagine our existence without our phones. As per the studies, a human spends around 3 hours & 15 minutes on the phone in general and 7+ hours on social media. Out of that 71% of the usage is resolute solely to Instagram. Instagram has taken over our needs & preferences. It is one of the widely used apps for the spread of information of all kinds of genres- which now includes business as well.
“In the year 2024, Instagram generated a revenue of around $30.14 billion for its ads,” as
per a local blog, expecting an increase of 17.1% over the year, including 2025.
Every year, billions of new accounts open, and over 50% of them are of small local businesses, best addressed as, The Entrepreneur of Instagram. But how do these businesses run? Or how is Instagram a must for new businesses?

The Perks of Gram

Instagram ads play the role of a salesperson. It has one job- to reach as many people as they can within the given amount & time. But how does Instagram work?
As per the statistics & references, amongst the numerous factors, the three main pioneers helping Instagram play an important role in boosting businesses are:
1. Creation: The vivid reach through posts, videos, stories & reels
2. The call-to-action method:where a customer can easily reach out through DMs or
place direct orders through the gram.
3. Influencer marketing: By creating UGC (User Generated Content)
These factors make Instagram easily reachable and provide cost-effective marketing for designated businesses. The most important virtue that helps an entrepreneur to enlarge its core audience is its consistency. Instagram has created such a massive approach that the success of the product, 80% of the time, depends upon how consistently the product is promoted; how consistently it is seen, and how it maintains its engagement.

The Journey of Entrepreneurs to Instaprenures

Coping with the courte durée d’attention (short attention span) of the users is one of the industry’s challenges. In these seconds, imagine striking the information & making content that makes them keep their eyes hooked on the screen. What a task! Here are a few Gujarat-based Instagram business handles- The EOI , to get inspired from, for your next business content-

1. Whiplash Space & Agency- @Whiplash.Agency @Whiplash.space

Aesthetics plus elegance- A classic combination with an amazing outsourcing ability. The start-up is a collaborative initiative of three young minds who have established themselves in their respective fields by bringing fresh air – Devarshi Shah, Saloni Mehta & Vishvam Patel.

Whiplash was the cherry on the top of their cake-with the help of their respective established audience & quality work, the combined account of both- Whiplash Space & Whiplash Agency has effectively managed to gain an audience of over 6-7k. Established in 2021-2022, the marketing team has been a part of great campaigns- Sheth optical, Poult Ahmedabad, Ishaara Restaurant, Hyatt Regency, and Stellar Skoda to name a few.

They talk to people via their content. The account is a beautiful source of inspiration in terms of accurate marketing by hitting
the right chords at the right time.

2. Komal Gulabani Label: @Komalgulabaniofficial

The journey from a regular Amdavadi girl pursuing her career in fashion designing, Komal Gulabani has become a renowned artist giving the simple designs she loves, a unique art form-her Instagram account says it all. From bridal collection to your regular wear designs; the label has got it all covered for you. One of the most beautiful collections it has got is of Navratri’s. Her chaniya cholis serve the purpose to their best, also they can be worn for the never-ending Shaadi season.

The most interesting thing about the page is that every collection will have unique name, which would hook viewers to the page.
Starting from basic chaniya cholis as their first collection in 2016, the label has now reached artists like Janki Bodiwala, Pooja Gor, and Kinjal Dave to name. The account has shown the simplest ways to portray the content- using aesthetics & models. Her branding stepped as the brand developed a constant color palate on its profile. Using the eye soothing colors & filters on the profile makes it easy for the viewers to go through the content by creating a curiosity of “What’s more”, thereby making it up to genuine view count. This is one of the factors that helps a business to reach its audience faster than running ads. For those looking to boost their grams with some unique ideas & color palettes for their wardrobe, Komal Gulabani makes sure her Instagram highlights do the work.

3. The Simply Salad: @thesimplysalad

The start-up became a household name by appearing on Shark Tank Season 2. Owned & Curated by Chef Payal Pathak & her son Soham Pathak, the brand is a classic example of consistency. Since 2020, the brand has grown immensely on Instagram, with the latest count being 78.7k followers.

The progress made was not just after the contribution of Shark Vineeta Singh, but also it helped them to boost the resources. Just like the name, the brand has a simple funda; to create genuine content without any effects or filters.

And Soham Pathak makes sure the world sees the power a mother’s hand holds.
The organisation of their workshops, brand
collaborations, food meet, and what not- all these factors help a business to reach people and make a genuine off-screen following. Following the trends on Instagram is what Soham is best at. Not just her son, but Chef Payal Pathak herself has beautiful energy all the time, clearly visible in all her workshops & posts. This is the energy that passes through the content and reaches the audience. The page promotes their idea of a good healthy meal through word of mouth, including their presence on screen & off screen, consistently. Cause that is all that matters the most. For all those looking to set a bar on Instagram with their food content on their account or on https://www.gujpreneur.com/the-journey-of-the-simply-salad/ as it is a must to go through for stronger real & reel ideas.

4. A & S hair and make-up: @a.s_hairandmakeup

A genuine work sees no background. A & S hair and makeup is an elegant example of it. It was just two friends – Aatmi Shah & Shivani Shah , whose passion about hair and makeup, turned into profession. They learnt it online and have been doing it together since 2019! With a technical background & education, the girls have pumped up their business skills via the creation of A&S which follows beautiful trends on the account.

The account has been active since 2019 and now has 9k+ followers on Instagram. For A&S, their work speaks for them. The fonts on the reels, the aesthetics of the content, and the tutorial videos of hair and makeup art in addition to mending people in their beautiful work is what promote them and set them apart. Their profile shows how the picture-reel-picture format works best to form an engaging feed. This budding business account is a must if one wishes to learn to use the new-gen Instagram in this specific genre.

Besides these accounts, many more upcoming businesses are moving forward with their best Instagram move for us to explore. Stay connected with Gujpreneur for more inspiration and updates from the world of entrepreneurs!