Damson Technologies is a leading manufacturer of computer peripherals and mobile accessories in Ahmedabad, Gujarat. Damson Technologies recently launched the very innovation experience zone at the Damson Tech Factory in Ahmedabad. The space is established with an investment of Rs 200 crore across three phases. The facility will serve as the primary hub for producing audio products. This space narrates Damson’s growth, showcases cutting-edge products, reflect their ‘Make in India’ mission. It combines functionality, storytelling and aesthetic brilliance designed by ‘Niche by Kamna’ by Kamna Vyas.
The Grand Launch Event
The Grand launch event was a celebration attended by industry leaders, collaborators, and enthusiasts. The event carried a warmth, developing connects and forming community among innovators and industry thinkers. The evening begun with a guided tour of Experience Zone. It introduced Damson’s flagship brands like Byte, CORSECA and DUCASSO. The immersive setup, blending technology and design highlighting Damson’s innovation were admired by guests.
Guests witnessed live demonstrations of manufacturing processes, revealing the craftsmanship of defining Damson’s products. The tour highlighted the zone’s meticulous design representing elements curated to showcase Damson’s innovative journey. A panel discussion – “Innovation in Manufacturing” brought industry experts together to share ideas and insights. Damson’s leadership added a personal touch. They shared a heartfelt anecdote about challenges and triumphs shaping their success.
Guest left with a deeper appreciation for Damson’s contributions and forward-thinking approach. The event concluded with a networking session in the informal gather area. They developed a good space for building connections and collaborations inspiring attendees.
The Visionary Behind the Design: Kamna Vyas
The entrepreneurial mind behind Niche by Kamna, Kamna Vyas was at the core of this project. Known for her multidisciplinary approach, Kamna excels in spatial design, celebrations, and product innovation.
“Own your dreams, on your own terms” – Kamna Vyas,founder of Niche by Kamna
Kamna’s design ethos focuses on storytelling, creating spaces that incite emotions and inspire connections. She runs ventures like Niche Wedding, Niche ART & Production, and Project Niche. Through her ventures she celebrates individuality and creativity in immersive experiences. Her journey is a testimony to the power of passion and persistence. She believes: design is about aesthetics and creating meaningful experiences that leave a lasting impact. She’s reputed as a visionary because of her ability to merge functionality with artistic expression.
The Designing of Experience Zone
Damson envisioned a space that showcases products narrating their story and Kamna embraced this challenge. It resulted into a meticulously designed space blending aesthetic appeal with functionality.
The Experience Zone is divided into two distinct areas:
• Formal Area: A professional setting with conference-style seating for business meetings and presentations.
• Informal Space: A versatile gathering space offering a firsthand look at Damson’s manufacturing process. It transitions into a view of the assembly line.
Showcasing Damson’s products innovatively, the walls serve as interactive exhibits. Materials like wood, glass, and metal paired with brand’s colours, creates a cohesive environment. The central space reinforces Damson’s narrative of innovative craftsmanship.
Every corner of the Experience Zone tells a story. It has intricate detailing of the displays to seamless integration of technology. The design reflects Damson’s journey of innovation and commitment to excellence. The space is functional as well as a celebration of creativity and ingenuity.
A Testament to Innovation
The Experience Zone is more than just a display space; it celebrates Damson’s journey and commitment to innovation. For Kamna and her team, this project pushed boundaries in designing and storytelling.
Kamna shares: “Designing the Experience Zone for Damson was a unique challenge. We aimed to create a space showcasing products, resonating with the brand’s identity and vision. It’s always about crafting an immersive, functional, and memorable experience for clients and audience.”
This project exemplifies the collaborative spirit between Damson and Niche by Kamna. It highlights: How thoughtful design can transform a simple display area into a dynamic storytelling platform. Visitors can engage on multiple levels with Experience Zone where Damson’s values and vision come to life.
Conclusion
Damson Technologies has set a benchmark in the industry with the Experience Zone. It reflects innovation celebrating achievements. As Damson leads in electronic connectivity solutions, the Experience Zone symbolizes their dedication to excellence and vision for a brighter, innovative future. It serves as a reminder that innovation is about products as well as the experiences they create. The launch marks a significant milestone for Damson and sets the stage for even greater achievements in the future. This project is a proud addition to transformative designs that inspire and connect for Niche by Kamna. To stay updated on more such insightful updates in and around Gujarat keep visiting Gujpreneur.
